Laura Dukes

Head of Supply Chain & Purchasing

Laura joined the Genuine Solutions Family in October 2020 as Head of Supply Chain & Purchasing, responsible for all elements of inventory management and purchasing strategies.

Originally from a retail Merchandise Planning background, with over 20 years experience in both UK and International markets, Laura developed a passion for using data analysis to identify trends and patterns not only resulting in year on year sales growth but also always ensuring the old adage of the right stock in the right place at the right time.

A move into distribution was to follow with the position of Head of Merchandising and Supply Chain at consumer electronics distributor ‘Kondor’.  Although a distribution model is different to retail, the transition was seamless as the key principles of trading, forecasting, stock and cost control remain constant.

Enjoying working in the world of CE Distribution the opportunity to join Genuine Solutions provided Laura with a chance to continue on this path, whilst being able to play her part and support the business with their ethical values and mission to save Planet Earth.

Living on the South Coast, Laura loves spending time outdoors either by sea or long walks in the country with a pub pit stop usually included on route.

Laura Dukes
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Laura Dukes

Laura Dukes

Head of Brand, Digital + Creative

Laura joined the Genuine Solutions Family in October 2020 as Head of Supply Chain & Purchasing, responsible for all elements of inventory management and purchasing strategies.

Originally from a retail Merchandise Planning background, with over 20 years experience in both UK and International markets, Laura developed a passion for using data analysis to identify trends and patterns not only resulting in year on year sales growth but also always ensuring the old adage of the right stock in the right place at the right time.

A move into distribution was to follow with the position of Head of Merchandising and Supply Chain at consumer electronics distributor ‘Kondor’.  Although a distribution model is different to retail, the transition was seamless as the key principles of trading, forecasting, stock and cost control remain constant.

Enjoying working in the world of CE Distribution the opportunity to join Genuine Solutions provided Laura with a chance to continue on this path, whilst being able to play her part and support the business with their ethical values and mission to save Planet Earth.

Living on the South Coast, Laura loves spending time outdoors either by sea or long walks in the country with a pub pit stop usually included on route.

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