Built From Belief. Grown Through Purpose.
Genuine Solutions’ story is one of passion, growth and continuous innovation. Founded in 2005 with the guiding principle “The smarter way to buy accessories,” the company set out to transform how
businesses sourced mobile and smart technology. This vision has shaped the company’s strategy and culture, driving it to challenge industry norms and deliver smarter, more efficient solutions.
From its inception, Genuine Solutions has aimed not simply to sell products but to create lasting value for its partners by offering solutions that evolve alongside changing market needs. The company’s journey exemplifies how bold vision and determination can reshape an industry.
Genuine Solutions Is Born
In 2005, Christian McBride founded Genuine Solutions, launching the business from the front room of his home. Motivated by a desire to provide high-quality products coupled with exceptional customer service, McBride laid the foundation for what would become a leading international distributor.
Within the first year, as demand increased, three key employees were brought on board to support the growing business. These early steps set the tone for Genuine Solutions’ customer-focused culture and operational excellence, establishing the company on a path to long-term success.
The Early Days
Building on its strong foundation, Genuine Solutions prioritised delivering not only superior products but also an outstanding buying experience. The company cultivated robust relationships with key manufacturers, securing access to exclusive, high-demand accessories that competitors found hard to source.
A deep understanding of customer needs enabled Genuine Solutions to tailor its offerings, providing personalised service and flexible solutions. This customer-centric approach helped build trust and loyalty, laying the groundwork for the company’s rapid expansion and reputation for reliability.
Key Milestones
Over the years, Genuine Solutions has celebrated numerous significant milestones. A defining moment came in 2011, when the company received the prestigious Queen’s Award for Enterprise, recognising its exceptional contribution to international trade.
Following this honour, Genuine Solutions continued to garner industry accolades, including five consecutive Mobile News Awards for Distribution and recognition from the Mobile Industry Awards (MIA). These achievements underscore the company’s ongoing commitment to quality, innovation and leadership within the smart technology market.
Today: Leading the Way in Service Excellence
Currently, Genuine Solutions serves over 1,300 customers across 51 countries, establishing itself as a global leader in smart technology distribution. The company’s commitment to service excellence remains a key differentiator, extending beyond product quality to include expert advice, tailored solutions and dependable logistics.
By collaborating closely with customers to address their unique challenges, Genuine Solutions delivers customised solutions that enhance efficiency and competitiveness. This comprehensive approach has cemented its reputation as a trusted partner dedicated to supporting long-term business success.
Recognition Earned, Not Given. No Exceptions.
At Genuine Solutions, we don’t chase recognition - we earn it. Our success comes from sharp thinking, flawless delivery, and an unwavering focus on meaningful results. We operate with a partnership mindset, putting the needs of our partners and collaborators at the heart of everything we do.
Each accolade is more than just an award; it’s a milestone that reflects the hard work and dedication behind the scenes. It’s proof we’re not just meeting expectations - we’re exceeding them. These achievements reaffirm Genuine Solutions as the trusted name in mobile accessory distribution.
We don’t rest on past success. Every recognition motivates us to raise the bar, innovate with purpose, and continue to excel and evolve. Because for us, the real win isn’t the award itself - it’s the certainty that we deliver, without compromise.
Certified Excellence
Trusted Standards
We don’t just talk standards — we live them. Our accreditations are more than just just badges; they’re proof of our daily commitment to quality, transparency, and doing things right.
Certified B Corp
As a certified B Corp, Genuine Solutions embodies a commitment to lead with purpose—where business success is inseparable from making a meaningful, positive impact. This certification reflects a dedication to operating with integrity, care, and a vision that reaches far beyond the bottom line.
For Genuine Solutions and its partners, being a B Corp means sharing a set of core values: championing fairness, fostering inclusive workplaces, supporting communities, and driving positive change throughout the industry. It’s about building relationships rooted in trust and responsibility, where every decision considers its impact on people and the planet.
This commitment inspires Genuine Solutions to innovate thoughtfully, act boldly, and collaborate closely - ensuring that together with its customers, it creates lasting value that transcends products - a legacy of positive impact that endures for generations.
IIP Platinum
At Genuine Solutions, people are the driving force behind every success. Achieving Investor in People Platinum status - the highest standard of people management - reflects a culture where every individual is valued, empowered, and inspired to grow.
This accolade confirms Genuine Solutions’ commitment to creating a workplace where learning, development, and wellbeing are priorities. It means teams are supported with clear leadership, open communication, and opportunities that unlock their full potential.
For partners and customers, this translates into working with a motivated, skilled team dedicated to delivering exceptional service and innovative solutions. Genuine Solutions knows that when people thrive, businesses excel—and this belief shapes every partnership and every project.
ISO Standards
Genuine Solutions holds internationally recognised ISO standards in quality management (9001), environmental responsibility (14001), and information security (27001). These certifications reflect a steadfast commitment to delivering consistently reliable products and services, reducing environmental impact, and protecting sensitive information.
This commitment means working with a company that leads by example, setting benchmarks others aspire to follow. Genuine Solutions’ certifications stand as a powerful testament to its promise: to provide trusted, responsible solutions that empower businesses today and help build a stronger, sustainable tomorrow.
A Timeline of Genuine Solutions’ Success
Over the years, Genuine Solutions has steadily built a legacy of recognition and achievement. This timeline highlights key awards and milestones that showcase the company’s commitment to innovation, growth, and excellence in the mobile technology sector.
2009
Recognised Among the UK’s Fastest Growing Companies
In 2012, Genuine Solutions ranked 17th on The Sunday Times Fast Track 100 list, recognising it as one of the UK’s fastest-growing private companies. This prestigious placement reflected the company’s strong growth and success in the mobile industry.
2010
A Defining Moment in International Growth and Recognition
In 2010, the company featured in The Sunday Times International Track 100, highlighting its rapid rise in overseas sales. This recognition marked a key moment in its global journey, reflecting strong international demand and influence beyond the UK market.
2011
Queen’s Award for Enterprise: A Mark of Excellence
In 2011, Genuine Solutions received the prestigious Queen’s Award for Enterprise, recognising outstanding innovation and international trade. The honour highlighted rapid growth and strong impact in the UK mobile technology sector.
2011
Celebrating Success at the South London Business Awards
In 2011, Genuine Solutions earned recognition at the South London Business Awards for its excellence and innovation. This award showcased the company’s strong presence and commitment to growth within the competitive mobile market.
2012
An Unforgettable Night at The Mobile News Awards
In 2012, Genuine Solutions proudly won its first Mobile News Award for ‘Best Accessories Distributor (under 100 employees)’. This milestone recognised our service and innovation, firmly establishing us as a leading force in the UK mobile accessories industry.
2015
Building Industry Respect with Second Mobile News Award
In 2015, Genuine Solutions clinched its second Mobile News Award, winning 'Best Accessories Distributor (under 100 employees)' — a powerful boost that solidified its standing as a leader in mobile accessories distribution, driving growth and industry respect.
2016
Raising the Bar Again in Mobile Accessories Distribution
Recognised again in 2016, the company won ‘Best Accessories Distributor’ at the Mobile News Awards for the second year running — highlighting consistent performance and growing influence in UK mobile accessories distribution.
2017
Recognised as One of the UK’s Best Companies to Work For
In 2017, Genuine Solutions ranked 35th in the UK’s Best Small Companies to Work For and earned the prestigious 3-star ‘World Class’ accreditation, recognising its strong employee engagement, leadership, and positive workplace culture.
2018
A Continued Legacy of Excellence with a Fourth Award
In 2018, Genuine Solutions was proudly named ‘Best Accessories Distributor’ at the Mobile News Awards - its fourth overall win. The award reflects continued commitment to quality, service, and innovation in a fast-moving industry.
2019
Making Excellence Look Effortless - For the Fifth Time
Genuine Solutions was again honoured with the ‘Best Accessories Distributor’ award at the Mobile News Awards. Securing the title for the fifth time, the recognition reflects its ongoing success and ability to evolve with partners’ and customers’ needs.
2021
Recognised for Outstanding Workplace Culture
In 2021, Genuine Solutions was named Best Place to Work at the Mobile Industry Awards. This accolade reflects the company’s commitment to fostering a positive, inclusive workplace culture that values and supports its employees.
2022
Leading with Purpose as a Certified B Corp Business
Genuine Solutions achieved B Corp certification, recognising its commitment to social and environmental responsibility and transparency. This milestone underscores the company’s mission to use business as a force for good.
2024
People-Powered Culture. Industry-Endorsed.
Genuine Solutions was honoured as Best Place to Work at the 2024 Mobile Industry Awards for the second time. This recognition reflects the company’s commitment to fostering a positive, inclusive culture that supports and values employees.