Unit 10 Silverglade Business Park, Leatherhead Road, Chessington, Surrey, KT9 2QL
(+44) 20 3177 0000
Sue Land
Head of Marketing
Sue started her career in Marketing 25 years ago, when she joined IBM and gained her Chartered Institute of Marketing Diploma.
In the late 90’s the mobile industry started to take shape, and during this time Sue left the comfort of a big corporate to join a small mobile distribution business to find out what all the fuss was about. A few years later, she joined Samsung Electronics as the first marketing person working in the mobile division for the UK. Whilst at Samsung, she was fortunate to see their market share for mobile jump from 0.5% up to over 25% over six years, to become the UK’s number one mobile brand. The decision to step back and start family led to a move to Nokia, where she continued her career in marketing working closely with the Nokia UK mobile sales team.
With two young daughters, Sue made the decision to take some time off and when returning to work, she realised that her passion was driven by business growth and building brands. She also enjoyed the buzz of working in teams with smaller companies driven by an entrepreneurial spirit and new ideas. Drawing on her experience working for leading brands, she decided to set up a small Marketing consultancy focusing on business growth for SMEs. Sue started working with Genuine Solutions in 2019 on a consultancy basis and was delighted to join the team more formally at the beginning of 2022 as Head of Marketing. She still has a heart for the mobile industry and is passionate about looking after our planet through recycling and repurposing technology.
Outside of work, she spends most of her time taking care of her two daughters and running. Having completed the London Marathon in 2016, she is hoping to return to the same level of fitness in 2022, signing up to a local Half Marathon this September.
Mark Fermor
Associate Strategic Partnership Director
Mark Fermor’s, recent addition to the team at Genuine solutions sees him take up the role as Associate Strategic Partnership Director following his departure from Future Plc. Born in Kent, Mark is now living with his wife Helen and their two much loved cats Luna and Willow in Essex.
At a young age, Mark became a very successful International Gymnast competing and performing to a very high-level. Mark accredits his success, to the support of his family, who taught him that with determination and hard work anything is possible. This exposure at a young age helped develop a work ethic, keen focus, and a drive to be successful. His life experience is diverse, from being an International Gymnast, to a retail launch team at Somerfield, to a Special Constable for Kent Police.
It was time at Hand Media where he really lit his passion for building lasting relationships. He successfully developed key relationships globally, within the Fire and Security market, winning business and contributing to the successful long running of various publications. As well as igniting Marks’s passion for sales, this role also contributed to his love of travel, as he got to travel most of the world visiting Asia, United States of America, and the Middle East.
In the last part of Mark’s media chapter, he went on to work for Noble House Media, which was acquired by Future Plc. Taking an industry facing, global leadership role, which lasted for an over decade across Future PLC’s, technology vertical with brands such as TechRadar, T3 and What Hi-Fi? He also led the UK Mobile Industry’s most coveted prize, The Mobile industry Awards, including Power 50 (crowning the Industries Person of the Year) as well as running Shop Idol (UK’s only Nationwide search for the best mobile salesperson).
This role enabled Mark to navigate around the ever-changing global landscape, where he went on to create many meaningful debates, launches and initiatives. Helping him to build relationships with some of the most influential leaders and executives globally.
In his role at Genuine Solutions, as Associate Strategic Partnerships Director, he looks forward to developing true sustainable partnerships, with innovation, insight, and impact at the heart to everything he does.
