Official UK distributor for Mutural

Genuine Solutions, part of the Revolvex Group, has been appointed the official UK distributor for Mutural, the fast-growing mobile accessories brand looking to expand its international retail presence.

Founded in Shenzhen, China, the partnership marks the first time Mutural has established an official distribution presence in the UK market, with Genuine Solutions introducing the brand to national retailers, e-commerce platforms and independent mobile accessory channels in the UK and Europe.

Mutural specialises in military-grade mobile device protection and accessories, including iPhone and iPad cases and charging accessories. Since launching its branded range in 2016, the company has expanded into more than 20 countries and built a strong presence within Apple Premium Reseller (APR) channels and high-end retail environments across Asia.

Kamil Finowski, Head of Purchasing and International Sales Manager at Genuine Solutions, said: “Mutural is an exciting addition to our growing portfolio of partner brands. The business has already built strong momentum internationally and we saw a real opportunity to introduce something fresh to the UK market.

“The range combines strong design with reinforced protection features and gives retailers access to a brand that is still relatively new in the UK but already performing successfully in premium retail environments internationally.”

Initially, Genuine Solutions will launch two of Mutural’s core case ranges: the Ice Series, a transparent MagSafe-compatible case designed to showcase the original device while delivering reinforced protection, and the Pure Series, a soft-touch silicone range available in a variety of colours and finishes.

The products are designed around military-grade drop testing standards, meaning they undergo multi-angle free-fall impact testing from specified heights to verify shockproof durability and protection performance.

The partnership reflects Genuine Solutions’ growing focus on identifying emerging international brands with strong retail potential and supporting their expansion into the UK market through a more hands-on distribution approach.

Earlier this year, Genuine Solutions was announced as the exclusive UK distribution partner for Scandinavian audio brand Sudio, with the Surrey-based company taking an active role in developing the brand’s presence across the market.

Paul Crossman, CEO of Revolvex, which includes Genuine Solutions, said: “As a B Corp focused on the circular economy, we were drawn to Mutural’s military grade cases which will help extend the device lifecycle, reduce unnecessary replacement, and help preserve long term resale value for end users.

“In a highly competitive market, Mutural is a strong proposition that combines quality, protection and differentiation. This partnership is another important step in the direction Genuine Solutions is heading. We’re focused on building long-term relationships with brands that want more than simple product fulfilment – offering them expertise of the UK and European markets to help them build awareness, reach the right retailers and grow sustainably within the market.”

Kenneth Yip, founder of Mutural, said: “Joint efforts create outstanding solutions. As an innovative 3C accessories brand, we continuously upgrade product performance to bring an exceptional user experience.”

Retailers interested in stocking the Mutural range can learn more about the brand and explore the available product range through Genuine Solutions. 

Learn more about the brand and explore the available product range.