Through this acquisition, Genuine will be able to expand its reach by offering refurbished technology directly to consumers and SMEs in addition to its existing routes to market.
This acquisition will see the Relove Technology brand remain but will be wholly owned by Genuine Solutions and be able to benefit from the existing infrastructure, expertise and its connections within the telecoms industry as it continues to build its brand and scale its business.
Aspiration
Commenting on the acquisition, Genuine Solutions Founder and CEO, Christian McBride said: “This is a key investment for us. The capabilities and experience that the Relove Technology acquisition brings too Genuine Solutions is a very exciting dimension and will be key to power our continued growth aspirations across Europe.”
The capabilities and experience that the Relove Technology acquisition brings to Genuine Solutions is a very exciting dimension.
Paul Crossman, Founder of Relove Technology added: “I am really excited for Relove Technology to be joining Genuine Solutions at this important time where the circular economy is rapidly gaining recognition, especially with the demand for trusted preowned products.”
Relove will benefit from Genuine’s heritage, its infrastructure and the experienced team.
“Relove will benefit from Genuine’s heritage, its infrastructure and the experienced team to help us establish ourselves as the trusted partner for preowned technology amongst consumers, SME’s and Industry who care about their social and environmental impact.”
About Relove Technology
Relove Technology was launched in 2020 with the mission of bringing honesty and transparency to the refurbished tech marketplace and to create a sustainable commercial enterprise with giving back at the heart of what we do. As a certified B Corp and social enterprise, we provide fabulous, refurbished technology for customers looking to upgrade or replace their mobile tech who care about their social and environmental impact. Our purpose is to create brighter futures for people and planet and to do things differently! Not only do we fully test and describe our products honestly, we also reinvest our profits back into the community to make our planet a better place for us all.
To learn more, visit www.relovetechnology.com
