DistributionTechnology29 October 20210Genuine Solutions new look

As of today, Genuine Solutions Group, GSUK & GSL have become one company under the new name of Genuine Solutions.
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As of the 29th of October, Genuine Solutions Group, GSUK and GSL will cease to be 3 different companies and merge into one, and trade under the banner of Genuine Solutions.

The new look Genuine Solutions brand takes all the heritage, learning and skills from the last 15 years and focuses them on doing business for the greater good. They believe that extending the lifecycle of tech is a crucial factor in protecting our planet for future generations.

Genuine Solutions has a mission, it wants to save plant earth!

With years of experience in the recovery and distribution of mobile technology, they aim to reduce the impact that wasteful mobile technology has on the planet by providing their customers with ethical and sustainable choices in recovery and distribution.

In a world where everyone wants the most up to date smartphone or the latest gadget, technology is easy to get hold of and even easier to abandon. Genuine Solutions love tech, but they hate the damaging impact It has on the plant when it is not disposed of in the correct way.

They have recently commissioned a study by Kingston University to measure the environmental impacts surrounding mobile devices going into landfill and the hazardous leaching of dangerous materials, and the scale of unused and redundant devices.  The results of which are quite alarming and were presented at the recent Global Trade review earlier In October.

Recently awarded Silver in this year’s prestigious Global Good Awards for their Circular Economy model, they are off to a great start!

We are extremely proud to have recovered and redistributed over 90 million units to date and we have our sights set on smashing the 100 million unit barrier and continue to reduce the impact on planet earth.

Christian McBride CEO explains what the new outlook means to him and his company, “I am excited to embark on this new chapter which see’s Genuine Solutions firmly on a mission to cover more ground and build upon the portfolio of partners it has developed over the last 15 years, spanning from manufacturers and network operators to insurance and retailers, and we are on the verge of embarking on the development of new channels.

We are extremely proud to have recovered and redistributed over 90 million units to date and we have our sights set on smashing the 100 million unit barrier and continue to reduce the impact on planet earth by continuing to recover, relove and power the circular economy with recovered product”.

Genuine Solutions will be like no other business in our sector, providing a full end to end solution for its partners and customers, Genuine Solutions will be able to provide ethical and sustainable choices in recovery and distribution.

As self-appointed guardians of the planet Genuine Solutions want to Ignite the Interest of many other business and educate them on how they too can help to reduce waste and extend the life cycle of tech devices.

They will be asking everyone to #playyourpart

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