The drive, which took place in 2020, saw secure boxes delivered to locations around the borough, along with schools and shops requesting for donations, with residents dropping off their unused mobile smartphones – resulting in hundreds of devices being collected, reloved and redistributed to raise funds for the Mayor’s Charitable Trust.
Genuine Solutions partnered up with Kingston Council and the Mayor’s Office to ask residents to donate any unwanted mobile devices. Once received these handsets were securely wiped of any data, re-loved and those in working conditions, redistributed through the Genuine Solutions sales network, extending the lifecycles of these devices and preventing them from ending up in landfill.
The proceeds raised from the Mobile Mop Up initiative were donated to the Mayor’s Charitable Trust, with Councillor Margaret Thompson nominating Kingston Centre for Independent Living (KCIL) and youth charity Oxygen as her two causes for her time as Mayor.
I want to thank Genuine Solutions for their tireless work and dedication on this project.
The Mayor of Kingston, Councillor Margaret Thompson, said: “I’m thrilled with the amount raised by the Mobile Mop Up project. Kingston’s residents care about their community and are incredibly generous people. I want to say a huge thank you to everyone who has donated a handset to the cause – you have raised money for charity and in an environmentally-friendly way and saved plastics, chemicals and metals from heading into landfill.”
“I want to thank Genuine Solutions for their tireless work and dedication on this project. We are keen to continue our partnership and launch a similar drive in the near future, we will be examining if we can do so in a safe way given the current climate.”
Anna Morsa, Commercial Director at Genuine Solutions, said: “It was an absolute pleasure to support the local charities in our community. The support from the public, schools and business has been truly great and it has been humbling seeing so many people giving to such a great cause in an unprecedented time.”
It has been humbling seeing so many people giving to such a great cause in an unprecedented time.
“We would also like to take the opportunity to thank the Rangers for the support they gave on the collections of totes. We look forward to supporting the next launch and pushing the bar further upwards in the amounts raised.”
